Long Awaited Dasani x Windex Collaboration Disastrous

“On paper it was genius,” says Maya Ruthers, one of the creative leads in charge of the failed Dasani x Windex collaboration. “We could combine the great metal taste of Dasani water with the beloved blue color of Windex cleaning products. What’s not to like, right? How wrong we were…”

The product, launched as Dasani x Windex Crystal Refresh, has been nothing short of a total PR disaster. It was quietly pulled from shelves mere hours after its release, following complaints that the drink made consumers feel “hollow inside” and, in a few cases, “no longer alive.” Dasani later clarified that the beverage was never meant for consumption and that it “should have been obvious from the marketing.”
While both companies have made the difficult decision to halt future production of Crystal Refresh, executives confirmed that the partnership itself remains intact. “It’s hard to walk away,” a representative said, “when the most consistent piece of consumer feedback we received was that it tastes better than regular Dasani water.”